The Utah Elk NFL expansion team is a personal project that consisted of three months of hard work. I began by researching and creating a proposal before going deeper into the branding and deliverables which you will see below. I more often design with an already existing and established brand so the main focus of this project was to create a successful and cohesive brand from scratch.

The project was also featured on display in the Krannert Art Museum at the University of Illinois for the BFA Exhibit.